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Exam Code:Marketing Cloud Account Engagement Consultant

Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant (SU23)

Q&A:263 Q&As

Updated: 04-28-2024

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About the Salesforce Certified Marketing Cloud Account Engagement Consultant Credential

The Salesforce Certified Marketing Cloud Account Engagement Consultant program is for individuals experienced in implementing and explaining Salesforce administration concepts related to Account Engagement features. This credential validates expertise in administration, configuration, design, and implementation of Account Engagement solutions on the Salesforce platform.

Audience Description: Salesforce Certified Marketing Cloud Account Engagement Consultant

The Salesforce Certified Marketing Cloud Account Engagement Consultant should have hands-on experience with implementing and administering the Account Engagement Lightning App and Salesforce platform. They should understand best practices for B2BMA and possess facilitation and consultative skills to gather business requirements and design solutions.

The Salesforce Certified Marketing Cloud Account Engagement Consultant candidate has the experience, skills, and knowledge outlined below:

- Identify and understand a customer's current marketing to sales strategy.

- Map customer goals to Account Engagement features.

- Design a strategy to meet customer business needs based on an analysis of key performance indicators.

- Recommend automation processes to achieve business objectives.

- Recommend Account Engagement tools and features (Sales Emails and Alerts, Einstein Account Engagement) to implement marketing to sales strategy.

- Develop and recommend a data and content migration strategy.

- Articulate the implications and importance of technical setup.

- Analyze existing lead qualification strategy and make recommendations for translating into Account Engagement.

- Analyze existing lead nurturing strategy and make recommendations for translating into Account Engagement.

- Analyze existing lead generation strategy and make recommendations for translating into Account Engagement.

- Develop and recommend a scalable way of organizing data and assets in Account Engagement.

- Analyze data generated in Account Engagement reporting tools to make recommendations for system optimization.

- Set up and interpret reports/dashboards in B2B Marketing Analytics.

- Managing differing goals/objectives in divisions of a company using Account Engagement Business Units.

- Understand data governance - syncing records, user management, etc.

- Understand data hygiene, authorization, and organization.

- Develop and administer integration between Account Engagement and Salesforce.

- Invest time in studying the resources listed in this Exam Guide and any additional study materials provided by Account Engagement.

A candidate for this exam is not expected to make recommendations on Salesforce workflow, Process Builder, triggers, or troubleshoot a customer's DNS, Web Hosting Provider, or CMS.

Purpose of this Exam Guide

This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Certified Marketing Cloud Account Engagement Consultant exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

About the Exam

The Salesforce Marketing Cloud Account Engagement Consultant exam consists of 60 multiple-choice/multiple-select questions and 5 unscored questions. The exam must be completed within 105 minutes and requires a passing score of 68%. The registration fee is USD 200, with a retake fee of USD 100. The exam can be taken onsite at a testing center or online. No reference materials are allowed during the exam. A prerequisite for the exam is the Salesforce Marketing Cloud Account Engagement Specialist credential.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Consultant exam assesses a candidate's knowledge and skills in using the Account Engagement application and applying its features and functions.

Exam Candidate Code of Conduct

As a participant in the Salesforce Credentialing program, it is important to protect the security of Salesforce Credentials and accept the terms of the Salesforce Credential and Certification Program Agreement.

Participants in the Salesforce Credentialing Program should use approved study materials, collaborate with others, follow exam guidelines, and report security issues. They are prohibited from sharing exam content, receiving help during exams, and engaging in behavior that violates the program agreement. Consequences for violations include exam cancellations, suspensions, revocations, and removal from the program.

Recommended Training and References

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