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Salesforce Marketing Cloud Consultant MCC-201

Product Description

Exam Code:MCC-201

Exam Name:Link Your Salesforce Data using Marketing Cloud Connect

Q&A:129 Q&As

Updated: 04-27-2024

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Master MCC-201 with ExamGood - Your go-to source for Salesforce Marketing Cloud Connect certification prep. Expert questions, flexible formats, and guaranteed success await!

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Link Your Salesforce Data using Marketing Cloud Connect ( MCC201 )

Unify and analyze your data in one place with Marketing Cloud Connect. In this 4-day class, you'll learn how to link your Marketing, Sales, and Service Clouds to seamlessly engage with your customers. Discover how to segment Salesforce data to create personalized, targeted emails. Track and report on those emails to see what resonates most with your customers so you can strengthen your relationships with them.

Overview

This course is ideal for email digital marketers responsible for managing the email channel for their organization, Salesforce Admins responsible for supporting users when Marketing Cloud Connect is installed, and customers who will be connecting their Salesforce org to Marketing Cloud using Marketing Cloud Connect.

When you complete this course, you will be able to:

Marketing Cloud Connect allows you to connect a Marketing Cloud account to a Salesforce org. You can create personalized content blocks using Salesforce CRM data, send emails to leads, contacts, reports, or campaigns, automate email sending, synchronize CRM data, segment data, create journeys, review tracking data, and generate analytics reports and dashboards in Marketing Cloud and Sales and Service Clouds.

Lessons and Topics

This document provides an overview of Salesforce Marketing Cloud, including topics such as Marketing Cloud Connect, personalized digital marketing, synchronized CRM data, Journey Builder, and tracking and reporting in Sales and Service Cloud.

Salesforce Marketing Cloud Overview

Marketing Cloud Connect

Marketing Cloud Connect Configuration

Personalized Digital Marketing

Synchronized CRM Data

Journey Builder

Link Your Salesforce Data using Marketing Cloud Connect

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