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Salesforce Marketers Marketing Cloud Account Engagement Specialist

Product Description

Exam Code:Marketing Cloud Account Engagement Specialist

Exam Name:Salesforce Marketing Cloud Account Engagement Specialist

Q&A:261 Q&As

Updated: 04-28-2024

Number:

Master the art of customer connection with ExamGood's Marketing Cloud Account Engagement Specialist Exam. Our comprehensive study materials are designed to guide you towards certification success, ensuring you excel in the dynamic field of account engagement.

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ExamGood Marketing-Cloud-Account-Engagement-Specialist Exam Features

Marketing Cloud Account Engagement Specialist

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is for individuals who want to showcase their skills in designing and executing marketing campaigns within Account Engagement. This includes expertise in email marketing, lead generation, lead qualification, and data-driven decision-making using reports.

Audience Description: Salesforce Certified Marketing Cloud Account Engagement Specialist

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals with experience using the Account Engagement platform, including building and executing marketing workflows. Typically, candidates have 6-12 months of experience in this field.

The Salesforce Certified Marketing Cloud Account Engagement Specialist candidate should have familiarity with the capabilities of the Account Engagement platform, understand the visitor-to-prospect lifecycle, create and manage marketing assets and workflows, interpret metrics from Engagement History and B2B Marketing Analytics, configure settings and troubleshoot platform issues, and be aware of available Einstein features for use in Account Engagement.

For the Trailhead exam, candidates are not expected to know package installation, layout configuration, Salesforce configuration of Account Engagement, Process Builder, Custom APEX, custom triggers, custom HTML, JavaScript, CSS, B2B Marketing Analytics customizations, 3rd party integrations, and API.

Purpose of this Exam Guide

This exam guide provides information about the Salesforce Certified Marketing Cloud Account Engagement Specialist exam, including the target audience, recommended training and documentation, and exam objectives. Salesforce recommends a combination of on-the-job experience and self-study to increase the chances of passing the exam.

About the Exam

Read on for details about the Salesforce Certified Marketing Cloud Account Engagement Specialist exam.

Content: 60 multiple-choice/multiple-select questions and 5 unscored questions*

Time allotted to complete the exam: 90 minutes

Passing score: 72%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None required; course attendance highly recommended.

Starting from November 16, 2017, Salesforce certification exams may include up to five unscored questions for data gathering purposes. These questions are in addition to the 60 scored questions and do not affect the final score.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%

Administration: 11%

Account Engagement Forms, Form Handlers and Landing Pages: 20%

Lead Management: 24%

Email Marketing: 20%

Engagement Studio: 17%

Exam Candidate Code of Conduct

At Salesforce, protecting the security of Salesforce Credentials is a top priority, and participants in the Salesforce Credentialing program are required to accept the terms of the program to uphold this value.

Participants in the Salesforce Credentialing Program should:

To prepare for your certification exam, use Salesforce-approved study materials available on Trailhead, collaborate with other Trailblazers in the Trailblazer Community, review and abide by the guidelines for online and in-person exams, and report any activity undermining credential security to the Credential Security Team.

Participants in the Salesforce Credentialing Program are prohibited from:

The document provides guidelines for using Trailhead, which include not sharing or requesting certification exam questions and answers, not seeking help during the exam, and adhering to the Salesforce Credential and Certification Program Agreement.

Consequences for violating the Program Agreement include but are not limited to:

Trailhead help includes information on the cancellation of upcoming certification exams, suspension from completing online proctored exams, suspension from taking any certification exams, revocation of certifications and superbadges, and removal from the Salesforce Credentials program and the Trailblazer Community.

Maintaining Your Marketing Cloud Account Engagement Specialist Certification

ExamGood Marketing Cloud Account Engagement Specialist Exam Questions are designed to meet the needs of individuals who are preparing for the Marketing Cloud Account Engagement Specialist exam.

Instant Download: Upon successfully purchasing the exam questions, you can immediately download them without any waiting time.

Multiple Formats: We provide both PDF and software versions of the exam questions. The PDF version allows you to easily print the questions and study offline, while the software version can be installed on any device, giving you the flexibility to study on the go without any limitations.

Free Updates: When you purchase the ExamGood Marketing Cloud Account Engagement Specialist Exam Questions, you will receive one year of free updates. Additionally, if you wish to extend the update period to two years, you have the option to do so by paying an additional $10.

Refund Policy: However, in the unlikely event that you fail the exam, we offer a refund policy. All you need to do is send us your score report, and we will provide you with an immediate refund.

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