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Salesforce Marketing Cloud Email Specialist Certified Marketing Cloud Email Specialist

Product Description

Exam Code:Certified Marketing Cloud Email Specialist

Exam Name:Salesforce Certified Marketing Cloud Email Specialist

Q&A:152 Q&As

Updated: 04-28-2024

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ExamGood Certified-Marketing-Cloud-Email-Specialist Exam Features

Certified Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist credential focuses on email marketing best practices in content creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application. The Salesforce Marketing Cloud Email Specialist is skilled in using various features of Marketing Cloud, including Email Studio, Content Builder, Journey Builder, and Einstein features. They have expertise in importing and segmenting data, running reports, and creating solutions to achieve email marketing goals.

Audience Description: Salesforce Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist is skilled in using the Salesforce Marketing Cloud Email application tools to execute email campaigns. They have experience in building campaigns, utilizing content systems, segmentation, automation, tracking, and analytics for data-driven decision-making. They can troubleshoot basic Marketing Cloud-specific issues and typically have at least 6 months of experience.

The Salesforce Marketing Cloud Email Specialist is proficient in building email marketing campaigns, creating relational data models, sending emails, building email automations, generating email tracking reports, utilizing AI-driven personalization, and studying the provided resources for exam preparation.

For the Trailhead exam, candidates should have a basic understanding of Marketing Cloud Server Side Scripting Languages (AMPscript, GTL, SSJS) and email development and design with HTML and CSS. In-depth knowledge of development skills or custom API integrations is not required.

Purpose of this Exam Guide

This exam guide provides information about the Salesforce Marketing Cloud Email Specialist exam, including the target audience, recommended training and documentation, and exam objectives. Salesforce recommends a combination of on-the-job experience, course attendance, and self-study to increase the chances of passing the exam.

About the Exam

Read on for details about the Salesforce Marketing Cloud Email Specialist exam.

Content: 60 multiple-choice questions, up to 5 unscored questions*

Time allotted to complete the exam: 90 minutes

Passing score: 67%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None required; MKT 101 course attendance is highly recommended.

Starting from November 16, 2017, Salesforce certification exams may include up to five unscored questions for data gathering purposes. These questions are in addition to the 60 scored questions and will not affect your score.

Exam Outline

The Salesforce Marketing Cloud Email Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 10%

Content Creation and Delivery: 24%

Marketing Automation: 26%

Subscriber and Data Management: 26%

Insights and Analytics: 14%

Exam Candidate Code of Conduct

At Salesforce, protecting the security of Salesforce Credentials is a top priority, and participants in the Salesforce Credentialing program are required to accept the terms of the program.

Participants in the Salesforce Credentialing Program should:

To get help with Trailhead, use Salesforce-approved study materials available on Trailhead, collaborate with other Trailblazers in the Trailblazer Community, review and follow the guidelines for online and in-person certification exams, and report any activity undermining credential security to the Credential Security Team.

Participants in the Salesforce Credentialing Program are rohibited from:

The Trailhead Help document outlines prohibited actions such as sharing or requesting exam questions and answers, seeking help during certification exams, and engaging in behavior that violates the Salesforce Credential and Certification Program Agreement.

Consequences for violating the Program Agreement include but are not limited to:

This document discusses various consequences for individuals in the Trailhead program, including the cancellation of upcoming certification exams, suspension from online proctored exams, suspension from all certification exams, revocation of certifications and superbadges, and removal from the Salesforce Credentials program and the Trailblazer Community.