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Adobe Adobe Marketo Engage AD0-E555

Product Description

Exam Code:AD0-E555

Exam Name:Adobe Marketo Engage Professional

Q&A:55 Q&As

Updated: 05-05-2024

Number:

ExamGood AD0-E555 certification training exam material including the examination question and the answer, complete by our senior IT lecturers and the Adobe Marketo Engage product experts, included the current newest AD0-E555 examination questions.

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AD0-E555: Adobe Marketo Engage Professional

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

Exam details

Level: Professional (0-12 months’ experience)

Passing Score: 36/55

Time: 110 mins

Delivery: Online proctored (requires camera access)

Available languages: English, Japanese

Cost: $125 (global) / $95 (India)

Exam ID: AD0-E555 (English), AD0-E555-J (Japanese)

Intended audience

Campaign Operations Specialist / Coordinator

Database Marketing Manager / Specialist / Coordinator

Demand Generation Roles

Digital Marketing Specialist

Email Marketing Associates / Coordinators

Event Organizers / Coordinators

Marketing Automation Roles

Marketing Generation Roles

Marketing Campaign Roles

Marketing Communication Roles

Marketing Operations Specialist / Coordinator

Marketing Technology Coordinator / Specialist / Associate

Marketing Team Members

Minimum experience

You should have:

Approximately 6 months’ hands-on experience

The ability to understand the marketing needs expressed by task requirements in order to apply a technical solution

The ability to build a simple program from beginning to end

The ability to create a Smart List and Smart Campaign

Knowledge of how to create segmentations

An understanding of Data review (cleanup)

An understanding of Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts)

The Ability to understand the importance of privacy regulations

Understanding of Email marketing

Additionally, you should be familiar with the following tools and technologies:

Adobe Marketo Engage

Excel or Google Sheets/Doc

Exam objectives and scope

This section provides information on the exam content.

Section 1: Building and managing programs (39%)

Given a business need/question, identify an appropriate reporting strategy to perform an analysis

Analyze data to answer business questions

Identify conversion funnels (as a concept to understand business analysis)

Consult the Solution Design Reference (SDR) to determine what data is available in reports

Analyze report data to summarize and draw conclusions

Recognize outliers and anomalies in reports

Section 2: Building assets (19%)

Manipulating files in Design Studio (uploading/replacing images and files).

Create/Modify a form using the Form Editor.

Create/Edit an email using the Email Editor.

Create/Edit a landing page using the Landing Page Editor.

Create/Edit a Snippet in the Snippet Editor.

Distinguish the difference between draft and approved assets.

Distinguish the difference between local and global assets.

Section 3: Defining and targeting audiences (33%)

Create/Modify Smart Lists.

Understand Smart Campaign flow steps.

Understand how to schedule and/or activate Smart Campaigns.

Interpret Smart Campaign results.

Describe the purpose of a segmentation and its use.

Identify and navigate the Database.

Explain how to set privacy settings in Adobe Marketo Engage.

Differentiate between Smart Lists and Static Lists.

Define system Smart Lists.

Compare and contrast the different types of Smart Campaigns.

Understand how Smart Campaign triggers and filters work.

Differentiate the different list imports.

Section 4: Analyzing and building reports (9%)

Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on)

Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)

Comprehend Email Insights metrics

How to get certified

These steps take you through the certification process from beginning to end.

Step 1: Create your account

Step 2: Prepare for your exam

Step 3: Schedule & pay for exam

Step 4: Before and after the exam

Step 5: Take the exam

Step 6: Manage your badges

Easily get your certification

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