Adobe Adobe Analytics AD0-E208

Business Practitioner certification | Adobe Experience Cloud

Learn how to become a certified Adobe Analytics Business Practitioner Expert.

To become a Business Practitioner certified in Adobe Experience Cloud, you need at least 2 years of experience in digital analytics with a marketing background, an in-depth understanding of digital analytics metrics and dimensions, and the ability to translate business requirements into metrics or KPIs. You should also have experience building and interpreting reports, communicating results, and helping clients extract the information they want. Additionally, you should have at least one year of hands-on experience with Adobe Analytics, a basic understanding of how digital analytics filters and structures data, and an awareness of how Adobe Analytics integrates with other Adobe solutions.

To become a Business Practitioner certified in Adobe Experience Cloud, you need to be familiar with FTP clients, Adobe Analytics Workspace features, debugging tools, admin consoles, Adobe Launch basics, apps and websites, mobile services UI, Adobe Help Center, and data export options.

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

The Business Practitioner certification for Adobe Experience Cloud is suitable for digital marketers, business analysts, consultants, data analysts, web analysts, media/marketing analysts, product owners/managers, UI analysts, and conversion/optimization specialists.

The Adobe Experience Cloud Business Practitioner certification requires 1-3 years of experience, has a passing score of 31/50, lasts 120 minutes, and is available in English. It can be taken online or at a test center and costs $225 globally or $150 in India. The exam ID is AD0-E208.

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)

Section 2: Reporting and dashboarding for projects (30%)

Section 3: Segmentation and calculated metrics (22%)

Section 4: General tool knowledge and troubleshooting (12%)

Section 5: Administration (10%)

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