CIW CIW Web and Mobile Design Series 1D0-623

1D0-623: CIW Social Media Specialist 

Exam ID: 1D0-623

Number of Questions: 55

Passing Score: 69.09%

Time Limit: 90 minutes

The CIW Social Media Strategist course, part of the CIW Web And Mobile Design series, focuses on using social media in business. It teaches how to create a social media campaign and analyze and present data to address organizational issues and make business decisions.

The CIW Social Media Strategist certification assesses knowledge of social media technologies, communication methods, consumer engagement, brand recognition, and organizational goals. It covers building social media strategies, managing campaigns, developing content, and using platforms correctly. It also evaluates planning, promotion, delivery, presentation, and analysis of social media activities, as well as risk management, reputation, crisis response, advertising, and promotion. Finally, it assesses how metrics, analytics, reporting, and social media optimization drive business goals and strategies.

The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.

Web designers

Internet consultants

IT professionals

Marketing professionals

Web and graphic artists

Business professionals

Explain business uses of social media.

Identify steps involved in a creating successful social media campaign.

Discuss crowdsourcing and crowdshaping strategies.

Identify strategies and tactics for creating and using folksonomies.

Summarize and deploy typical social media metrics.

Explain the concept of gamification in relation to social media, including peer-based endorsements.

Identify and use tactics for gathering and analyzing data.

Explain specific user-tracking techniques.

Track virtual and brick-and-mortar business using social media and Web technologies.

Explain and interpret data reuse strategies.

Create reports about strengths and deficiencies of existing social media strategies.

An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development

CIW Internet Business Associate or equivalent knowledge

CIW Site Development Associate or equivalent knowledge

CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge

CIW User Interface Designer or equivalent knowledge

Lesson 1 - Introduction to Social Media

Lesson 2 - Using Social Media in Business

Lesson 3 - Developing a Social Media Strategy

Lesson 4 - Creating a Social Media Campaign

Lesson 5 - Social Media Platforms

Lesson 6 - Presentations and Business Blogs

Lesson 7 - Risks, Reputation, and Crisis Response

Lesson 8 - Social Media Advertising

Lesson 9 - Social Media Metrics and Analytics

Lesson 10 - Reports and Optimization

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